Understanding Practice Value: an informative session that goes into detail on how practices are valued and what you can do to build and preserve value in your practice for a future sale

Michael Krasnov

DC

Dr. Michael Krasnov has been a chiropractor for 36 years, emphasizing sports injuries and performance enhancement. He served as the team chiropractor for the 1996 U.S. Olympic track and field team and has worked major track and field events. Dr. Krasnov is also a member of the sports medicine provider network for U.S.A. Swimming and holds a black belt in Tae Kwon Do, reflecting his commitment to a physically active lifestyle.

Jerry Hochman

DC

Dr. Jerry Hochman is a seasoned chiropractor with decades of experience helping patients restore and maintain optimal health through chiropractic care. He is known for his thorough approach and dedication to patient education.

Crystal Misenheimer

CBI

Crystal Misenheimer is the leading expert in chiropractic practice succession and transition plans. Crystal is the first and only chiropractic specialist to earn the coveted Certified Business Intermediary (CBI) designation from the International Business Brokers Association (IBBA), an elite accreditation that confirms Crystal’s experience and knowledge in business sales is in the top 3% of business brokers in the country. As such, Crystal’s content sets the gold standard in expertise on chiropractic business analysis, valuations and transition strategy. As Lead Broker at Progressive Practice Sales, Crystal brings a wealth of experience in practice sale norms and risk mitigation, and a thorough understanding of marketplace trends. A former clinic owner herself, she is uniquely qualified to provide comprehensive support on the many complexities of clinic valuations and practice sales. Crystal has been recognized with the IBBA’s prestigious Platinum Chairman’s Circle and Deal Maker Awards. She was also named an Industry Expert by Business Brokerage Press, the leading trade journal for business brokers, and is a Senior Contributor for the Forbes Business Council. As a passionate advocate and educator for the chiropractic profession, she has spoken at events ranging from state association conferences to the largest chiropractic events in the country. You can also find her regularly featured on Chiropractic Economics, NCMIC educational programs, and other industry podcasts, blogs and periodicals.