The CA's Role in Optimal Patient Experience

Lori Morgan, founder of C.A.'s For Life and an experienced Chiropractic Assistant Coach and Trainer since 2001, aims to transform every Chiropractic Assistant into a true Chiropractic Advocate. Her methodology focuses on equipping teams with essential scripts, systems, and procedures, alongside a deep understanding and embrace of Chiropractic Philosophy, which she believes is crucial for building a successful practice. This training program, designed for CAs, addresses vital office systems and procedures for practice growth. Key topics include mastering WOW 1st and 2nd visit protocols, leveraging the power of the appointment book, implementing solid recall systems, and strategies for patient retention and referrals. The course also prepares teams for various scenarios with 'What to Say When' training, complemented by a team-building workshop featuring role play and mastermind sessions tailored to individual CA needs, ultimately empowering CAs to realize their full potential and positive impact.

• •Master WOW 1st and 2nd visit protocols to create exceptional first impressions and establish patient commitment to care
• •Develop effective communication scripts and responses for common patient objections and scenarios ('What to Say When')
• •Implement systematic recall and patient retention strategies that increase practice revenue and patient lifetime value
• •Leverage the appointment book as a strategic tool for practice growth, scheduling efficiency, and patient engagement
• •Build a team culture rooted in Chiropractic Philosophy to enhance patient experience and practice success
• •Execute referral generation techniques that turn satisfied patients into active advocates for the practice
• •Apply role-play and mastermind group techniques to strengthen individual CA confidence and team cohesion