Social Media: Risks and Benefits

Learn how to use Social Media the right way! Introduce new patients to your office within in your community, and increase income while following rules and regulations. This course was presented by Terry Coy and sponsored by Cornerstone Medical Management.

• -Understand HIPAA, FTC, and state-specific compliance requirements for healthcare providers using social media
• -Develop a strategic social media marketing plan to attract new patients and build community presence
• -Identify and mitigate legal and reputational risks associated with social media content and patient interactions
• -Create compliant patient testimonials and before/after content while protecting patient privacy
• -Implement best practices for managing online reviews, responding to negative feedback, and building credibility
• -Design engagement strategies that increase patient acquisition and practice revenue without violating regulations