Marketing to MDs

Dr. Tim Bertelsman's "Marketing to MDs" course provides chiropractors with proven strategies to cultivate a thriving medical referral-based practice. Participants will discover how to establish a "referral friendly" business model, emphasizing both clinical and business excellence. The curriculum includes practical examples of essential clinical documentation, such as medical cover letters, initial reports, and release reports, alongside methods for tracking and sharing outcome statistics to build trust with medical professionals. This on-demand presentation also delves into creating consistent communication through an "MD newsletter" and reveals key tactics for initiating and conducting successful meetings with medical doctors. Designed for chiropractors seeking to expand their patient base through medical referrals, this course offers invaluable insights and actionable steps to enhance professional relationships and significantly grow your practice.

• •Develop and implement a "referral-friendly" business model that attracts consistent medical referrals
• •Master essential clinical documentation standards including medical cover letters, initial reports, and discharge summaries that resonate with MDs
• •Create systems for tracking, analyzing, and presenting patient outcome statistics to build credibility with medical professionals
• •Design and execute an effective MD newsletter strategy that maintains consistent communication and top-of-mind awareness
• •Learn proven techniques for initiating contact with medical doctors and conducting productive in-person meetings
• •Understand the clinical and business excellence standards that medical professionals expect from chiropractic partners
• •Develop actionable strategies to grow your practice through a sustainable medical referral pipeline