Do You Have a Business Within a Business?

This course addresses the growing demand for services such as weight loss, functional medicine, and nutrition, guiding chiropractic offices on how to successfully integrate these offerings. It emphasizes the critical need to approach these new ventures as a "Business within a Business," requiring a specific plan for implementation. The curriculum focuses on the essential business aspects of establishing and managing these cash centers, answering key questions about getting started and operationalizing new services. It explicitly avoids discussing disease processes or treatment protocols, concentrating instead on successful implementation strategies. This course was originally presented in August 2016 by Dr. Kelle Plotner and sponsored by Foot Levelers, Inc.

• •Understand the strategic framework for establishing a secondary revenue stream as a distinct business unit within an existing chiropractic practice
• •Identify key service offerings (weight loss, functional medicine, nutrition) that complement chiropractic services and appeal to existing patient bases
• •Develop a comprehensive implementation plan including staffing, space allocation, equipment needs, and operational workflows
• •Establish financial management systems specific to cash-based service centers, including pricing strategy and profitability analysis
• •Create marketing and patient communication strategies to promote new service lines without cannibalizing core chiropractic revenue
• •Implement compliance and documentation protocols for managing multiple service offerings under one practice entity
• •Evaluate performance metrics and KPIs to assess the viability and success of new business ventures