Do You Have a Business Within a Business?

This course addresses the growing demand for services such as weight loss, functional medicine, and nutrition, guiding chiropractic offices on how to successfully integrate these offerings. It emphasizes the critical need to approach these new ventures as a "Business within a Business," requiring a specific plan for implementation. The curriculum focuses on the essential business aspects of establishing and managing these cash centers, answering key questions about getting started and operationalizing new services. It explicitly avoids discussing disease processes or treatment protocols, concentrating instead on successful implementation strategies. This course was originally presented in August 2016 by Dr. Kelle Plotner and sponsored by Foot Levelers, Inc.