Communicating Health Messages to Patients APHA - CHC Module 4, Hour 2

The module will cover health behavior and health communications theory that pertains to how to better reach patients when trying to create positive behavior changes that lead to wellness versus routine pain-based health care. The goal is to become a better communicator using proven methods that help patients reach goals towards improved personal health and wellbeing. Factors that affect positive health communications are covered as are types of messaging including gain-frame versus loss-frame messaging. By the end of the session participants will be able to: 1. list the stages in the Stages of Change model 2. define message frames (gain-frame vs loss-frame) 3. define victim-blaming 4. outline basic features of health theory that is applied to help patients better understand personal risks of not making health behavior changes and perceived benefits of positive behavior change.

• •Identify and explain the stages in the Stages of Change model and apply them to patient behavior modification strategies
• •Distinguish between gain-frame and loss-frame messaging and determine which approach is most effective for specific patient populations and health behaviors
• •Define victim-blaming in healthcare communications and recognize how to avoid it when counseling patients about health behavior changes
• •Apply health behavior theory concepts to help patients understand their personal health risks and the perceived benefits of positive behavior change
• •Develop patient-centered communication strategies that motivate wellness-focused goals rather than pain-centered management alone
• •Evaluate your current communication patterns and identify practical methods to enhance patient engagement and health outcomes