2018-CA3 Why A CA is NOT a Receptionist: Presented by Brandi MacDonald

This on-demand course, "Why A CA is NOT a Receptionist," challenges the traditional view of a Chiropractic Assistant's role, aiming to unlock the full potential of the profession. Led by Brandi MacDonald, the program is designed to educate chiropractors and their staff on the expansive impact chiropractic care can have, extending far beyond merely addressing pain. Attendees will gain a deeper understanding of their crucial role in patient care and practice success.Brandi MacDonald, an accomplished speaker, author, and coach, brings a unique perspective shaped by her own life-changing experience with chiropractic care. Her passion for sharing a message of hope, healing, and transformation empowers CAs to recognize their significant contribution to patient well-being and the overall mission of chiropractic. This course offers valuable insights for staff seeking to elevate their professional understanding and maximize their effectiveness within a chiropractic office.

• •Understand the expanded scope and professional value of a Chiropractic Assistant role beyond receptionist duties
• •Identify key opportunities to enhance patient care and practice success through elevated CA responsibilities
• •Recognize the critical impact of CAs on patient outcomes, retention, and overall chiropractic mission
• •Develop strategies to maximize effectiveness and professional contribution within a chiropractic office
• •Gain confidence in communicating the value and scope of chiropractic care to patients and team members
• •Learn how to leverage personal insights and coaching to elevate professional understanding and team performance